Think of a cork board pinned with all your favorite photos and interests expressing who you are. Now bring your board online in an organized and dedicated platform and you’ve just joined the fastest growing social media site boasting over 11 million users. Pinterest provides more referral traffic than Google+, You Tube and LinkedIn combined according to statistics from the Huffington Post.
Pinners have the opportunity to share photos, videos and other imagery in a whimsical pictorial format that’s different from Tumbler and Flckr. Added to that is the freedom to browse a phlethora of unique boards created by others and to create their own customized boards. For some brands, Pinterest offers the opportunity to tap into earned and paid media channels. Honda gave away $500 to its most active pinners/followers to take a break from the social platform to actually do some of the activities shared from their personal boards. Other brands that have had early success include Peugeot, Kotex, Sephora and Confused.com.